NSBA PARTNERS | Big Tech Deals and Big Support for Main Street: What Small Businesses Should Know This Holiday Shopping Season

Gobbling up stuffing and savings for small business this holiday season with NSBA's Partners.

As the holiday shopping season accelerates, two major retail moments warrant attention from small business owners, partners, and community supporters.

Dell’s Black Friday / Cyber Monday Savings

Dell has rolled out substantial seasonal discounts that could be relevant to small businesses looking to upgrade technology, refresh hardware, or support remote work. Among the highlights:

• Savings on software bundles: up to 50% off Adobe, Foxit and CyberLink with a PC purchase.

• Service deals: up to 50% off two-year plans for Dell Care Plus / Dell Care Premium / ProSupport.

• A Dell 15 laptop offered at $249.99 after a $150 cut for budget-use models.

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NSBA members in the US can take advantage of special member pricing on Dell's entire portfolio - including laptops, desktops, peripherals, licensing, servers, storage and more. Dell Technologies partners with NSBA to help members gain benefits and value tailored to their business needs.

• Exclusive Discounting: 5% Member Coupon Code for shopping online (Redemption Instructions Below) + Exclusive Savings via stackable promotions, financing offers, and quantity discounting.

• Dedicated Account Manager: A direct point of contact for IT advisement, creating custom quotes with your member discounting applied to our end-to-end solutions.

• End to End Tech: Dell's comprehensive solutions include laptops, desktops, peripherals all the way up to servers, storage and licensing. Everything you need to boost productivity and maximize security so you can focus on innovation.

Have questions about Dell products? NSBA's dedicated Dell sales team is here to help! Call 1+ (877) 523-6040, available Monday–Friday, 8 AM to 5 PM CT, where folks will be ready to support you with expert guidance and exclusive member benefits.

How to Activate Dell Benefits:

1. Members will need their member passcode: NSBAFY25

2. Members log in or create an account on Dell.com. (Dell MyAccount)

3. Validate your Dell Membership passcode and email, just once as part of the initial setup.

4. From there, all eligible discounts will automatically apply in their cart.

For additional guidance, please contact our Program Manager: Amina.Bajrovic@Dell.com

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Small Business Saturday | Supporting Main Street

On the other side of the calendar, the emphasis turns to small businesses themselves. Small Business Saturday falls this year on Saturday, November 29, 2025.

This initiative, started by American Express in 2010, aims to spotlight independent businesses and encourage consumers to “Shop Small.”

What does that mean for NSBA members and small firms?

• It’s a moment for your business to engage local customers, online or offline, and remind them of the value you bring to your community.

• For small businesses in the tech supply chain, or service firms supporting larger providers (e.g., installation, logistics, maintenance), this may be a quieter shift in spotlight—but still an opportunity to highlight your partnership with the local economy.

• American Express is also offering funding opportunities tied to this celebration: for example, the “Amex Shop Small Grants” program which may give small businesses up to $20,000 in support.

If you’re shopping for tech this holiday season

Consider leveraging major sale events like Dell’s Black Friday/Cyber Monday savings to upgrade your hardware. But balance price with durability, resale value, and business support.

If you’re a small business serving others

Use Small Business Saturday as a springboard—promote your services, highlight your relationship to local commerce, and position yourself in the broader conversation of supporting independent firms.

For all small businesses

Recognize the larger holiday-shopping ecosystem is not just about the big box stores. Whether you’re buying technology or delivering services, these calendar events provide strategic opportunities: procurement timing, promotional leverage, customer engagement moments.

Be mindful of timing

While Black Friday/Cyber Monday deals emphasize large-scale consumer electronics, your business needs may differ, like licensing/regulatory compliance, data security, longer useful life. Make sure your buying decision aligns with your business strategy.

Promote your participation!

If you participate in Small Business Saturday, market it: social media posts, email blasts, local partnerships. The more you raise awareness that you’re an independent business worth supporting, the greater the return on community goodwill.

As holiday-season deals open up, small businesses face a dual opportunity: buy smart on technology and be visible in local commerce with the Shop Small movement.

At NSBA, we believe independent firms deserve every chance to win, whether they’re investing in equipment or commanding attention in their communities.

Use the moment. Upgrade wisely. Engage locally. And remember: when small businesses thrive, entire communities thrive.