NSBA PARTNER | Support Small Businesses with Amazon this Holiday Season

This holiday season, NSBA is thankful for big companies prioritizing and supporting small business as a central part of their mission.

This November, Amazon celebrated 25 years of partnership with independent sellers, and the impact has been remarkable. Today, more than 60% of sales in the Amazon store come from independent sellers, most of which are small and medium-sized businesses. In 2024, these independent sellers employed over 2 million people across all 50 states, creating jobs and strengthening local economies from coast to coast. This holiday season, every purchase from a small business makes a real difference.

How to Support Small this Holiday Season

Amazon has made it easier than ever for customers to discover and support small businesses while holiday shopping. Here’s a few easy ways you can support small:

• Browse the Small Business Holiday Shop

  Visit the Small Business Holiday Shop to discover gifts from US-based small businesses. Shop curated collections including Our Top 25 Small Business Gifts, plus categories for Her, Him, Teens, Kids, Babies & Toddlers, and Pets. You can also explore Influencer Picks featuring gift recommendations from creators who've handpicked their favorite small business products. Looking for deals? Check out Black Friday and Cyber Monday deals from small businesses for great savings while supporting independent sellers.

• Look for the Small Business Badge

  The Small Business badge appears on product listings throughout the Amazon store, making it easy to identify and support small businesses as you shop this holiday season and all year round.

• Discover Brands from Communities You Support

  Shop from curated collections in the Support Small storefront featuring Black-Owned, Women-Owned, Hispanic-Owned, Military-Owned, Asian American, Native Hawaiian, & Pacific Islander-Owned, and LGBTQIA+-Owned businesses. You can also explore products from Amazon Handmade artisans.

• Shop Small Businesses in Your State

  Small business owners from all 50 states sell with Amazon, and each has a unique story to share. Visit Support Small and explore the interactive map to shop products from small businesses in your state. Whether you're in California, New York, Texas, or anywhere in between, you can discover local entrepreneurs and support job creation in your own community.

• Amplify Your Impact

  Leave reviews for small business products you love and share your favorite finds on social media. These simple actions help small business owners build credibility, reach new customers, and grow their businesses.

• Year-Round Support for Small Businesses

  Beyond the holidays, Support Small remains a year-round storefront where customers can discover US-based small businesses and the stories behind them. Amazon invests billions every year in innovative programs, people, and resources to fuel the gro​​wth of independent sellers. With Amazon, sellers gain access to tools to help build, grow, and scale their brands, and the opportunity to connect with millions of customers. Whether you're shopping for holiday gifts or everyday essentials, choosing small business products is an easy way to make a meaningful impact.