NSBA PARTNER - IHG BUSINESS EDGE | How Business Travel Can Strengthen Client Relationships

For small and midsize businesses, strong relationships are often the key to growth. While digital communication makes it easier than ever to connect, nothing replaces the trust and understanding built through in-person meetings.

Business travel provides invaluable opportunities to strengthen client relationships, showcase your company’s commitment, and build partnerships that last.

Here are three ways to make the most of business travel when nurturing client relationships:

Prioritize Face-to-Face Time

Meeting clients in person demonstrates investment in the relationship. It shows that your business values collaboration and is willing to go the extra mile—literally—to understand their needs. Scheduling regular visits or attending client events can help deepen trust and encourage open communication.

Personalize the Experience

Small details make a big impact. Taking time to understand your client’s preferences, interests, or communication style can transform a business trip from transactional to meaningful. Whether it’s hosting a meeting in a relaxed setting or sending a follow-up note after your visit, personalization builds goodwill and makes your business memorable.

Create an Environment for Connection

A comfortable and professional environment sets the tone for productive meetings. Choosing hotels that offer flexible meeting spaces, reliable technology, and comfortable accommodations ensures you and your clients can focus on the conversation—not logistics.

Through IHG Business Edge, small businesses gain access to more than 6,600 hotels worldwide, including brands that cater to every travel style and occasion—from modern business hubs to boutique properties perfect for client entertaining. The program offers guaranteed discounts, an easy-to-use booking portal, and automatic loyalty benefits for employees—all helping you travel efficiently while maintaining the personal touch that builds lasting relationships.

With thoughtful planning and the right travel partners, every business trip can become an opportunity to strengthen client relationships and drive growth.