NSBA Branding Elements
2024 Refresh
In 2024, the National Small Business Association (NSBA) launched a refreshed brand, including the following specifications:
The new NSBA star is representative of NSBA’s legacy and foundation of bringing together small-business owners to advance productive policy creation and change, redesigned in 2024 as a reflection of our steadfast commitment of pursuing our Priority Issues and organizational objectives for the now and future advancements of small business in the U.S.
With its red and blue coloring, the new 2024 star is further reflective of NSBA’s commitment to working with leaders of all political perspectives and positions to advance common sense policy and regulations for the small-business community.
The new NSBA star is trademarked, and its blue color is HEX #10396E. Its trademarked red color is HEX #D94D47; however, a more suitable red for printing is shown with HEX #C01823. The ‘TM’ marker is shown in NSBA blue HEX #10396E in all instances.
HEX #D94D47
HEX #10396E
HEX #C01823
An alternative text description of the new NSBA star can be shared explaining that a traditional, five-point star are colored blue on the top three points and red in the bottom two, split by a slant intended to convey a forward motion, representative of progress for the future of small business. The blue and red respective sides of the star are not connected; however, the blue slash does connect the sides of the star, forming the bottom left and top right corners to complete the geometric outline of the five-point star.
This is the complete new NSBA logo with text and lettering, including the new NSBA star:
The lettering and text of the complete new NSBA logo are images; however, in instances of desired reprinting or for permitted reuse, the new NBSA text may be shown and are trademarked with Avenir Next LT Pro. Its blue color is HEX #10396E.
The lettering of the ‘NATIONAL SMALL BUSINESS ASSOCIATION’ and America’s Small Business Advocate’ is Arial Nova Cond Light, and its blue color is HEX #11386E.
The new NSBA star, text with the top left corner of the ‘N’ removed, and lettering, together, are also trademarked. The ‘TM’ marker is shown in NSBA blue HEX #10396E in all instances.
HEX #10396E
HEX #11386E
