NSBA Branding Elements
2024 Refresh
In 2024, the National Small Business Association (NSBA) launched a refreshed brand, including the following specifications:
The new NSBA star is representative of NSBA’s legacy and foundation of bringing together small-business owners to advance productive policy creation and change, redesigned in 2024 as a reflection of our steadfast commitment of pursuing our Priority Issues and organizational objectives for the now and future advancements of small business in the U.S.
With its red and blue coloring, the new 2024 star is further reflective of NSBA’s commitment to working with leaders of all political perspectives and positions to advance common sense policy and regulations for the small-business community.
The new NSBA star is trademarked. Its blue color is HEX #10396E, and its red color is HEX #C01823. The ‘TM’ marker is shown in NSBA blue HEX #10396E.
HEX #10396E
HEX #C01823
This is the complete new NSBA logo with text and lettering, including the new NSBA star:
The lettering and text of the complete new NSBA logo are images; however, in instances of desired reprinting or for permitted reuse, the new NBSA text may be shown and are trademarked with Avenir Next LT Pro. Its blue color is HEX #10396E.
The lettering of the ‘NATIONAL SMALL BUSINESS ASSOCIATION’ and America’s Small Business Advocate’ is Arial Nova Cond Light, and its blue color is HEX #11386E.
The new NSBA star, text with the top left corner of the ‘N’ removed, and lettering, together, are also trademarked. The ‘TM’ marker is shown in NSBA blue HEX #10396E in all instances.
HEX #10396E
HEX #11386E
