NSBA PARTNER - Amazon: Celebrating 25 Years of Innovation and Partnership with Independent Sellers

Big business is often made possible by small and independent sellers - read more about NSBA's big partner for small business with Amazon and their new resources for the nation's most important economic community.

Twenty-five years ago, Amazon made a decision that would reshape retail forever: welcoming independent sellers to sell in our store alongside Amazon's own products. What began as a bold decision has grown into the most transformative partnership in retail history.

Together, independent sellers and Amazon have created remarkable economic impact with more than 60% of all Amazon sales coming from independent sellers, over 2 million jobs created in the U.S. alone, and more than $2.5 trillion in sales generated over 25 years. Behind these statistics are countless human stories, from the small business owner who turned a passion into a thriving company, the family business that expanded globally, and the many entrepreneurs who make giving back to their local community an intrinsic part of the businesses they are building.

As we celebrate this milestone, Amazon remains committed to creating opportunities for entrepreneurs worldwide, enabling dreams and driving continued economic growth in communities across America.

Learn more at SellingPartners.AboutAmazon.com/impact