NEWS | NSBA Partner Publishes Small Business Empowerment Report
- NSBA
- Jun 1
- 2 min read
NSBA is grateful to work with partners who support small business, including Amazon.
MAY 31, 2026 | As we continue to celebrate National Small Business Month, we wanted to share Amazon’s latest Small Business Empowerment Report, which provides insights into how small businesses selling in the Amazon store make a positive impact in the places they call home.
Since 2000, Amazon and independent sellers have been transforming retail together. The success of US small businesses translates directly into economic opportunity across America, from small towns to major cities in all 50 states, Washington, DC, and Puerto Rico.
Here are a few key takeaways from the report:
Today, more than 60% of sales in the Amazon store come from independent sellers, most of which are small and medium-sized businesses
In 2025, independent sellers employed over 2 million people in the US to support their Amazon-related businesses
More than 75,000 independent sellers surpassed $1 million in sales in 2025, a record number
This report also highlights how small businesses are leveraging Amazon’s innovative capabilities to save time and money, grow their businesses in and beyond Amazon, and reinvest in their communities. One of these tools is Seller Assistant, an AI-powered business partner that proactively looks out for and assists independent sellers across every aspect of how they sell in Amazon’s store.
Additionally, the report delves deep into the success stories of the small business owners behind GEN-Y Hitch in Nappanee, Indiana; Bon AppéSweet in Leonardtown, Maryland; Vital Pet Life in Los Angeles, California; BedJet in Newport, Rhode Island; and many more.
This month, we're especially proud to honor the small business owners featured in this report—entrepreneurs whose determination and creativity reflect the spirit of small business communities across the country. Whether you're a small business owner yourself or a champion of local economies, we hope their stories inspire you the way they've inspired us. As this report reveals, the future of small business has never held more promise