NSBA Brand Assets
In 2024, the National Small Business Association (NSBA) launched a refreshed brand, including the following specifications:
The NSBA star is representative of NSBA’s legacy and foundation of bringing together small-business owners to advance productive policy creation and change, redesigned in 2024 as a reflection of our steadfast commitment of pursuing our Priority Issues and organizational objectives for the now and future advancements of small business in the U.S.
With its red and blue coloring, the 2024 star is further reflective of NSBA’s commitment to working with leaders of all political perspectives and positions to advance common sense policy and regulations for the small-business community.
The NSBA star is trademarked. Its blue color is HEX #10396E, and its red color is HEX #C01823. The ‘TM’ marker is shown in NSBA blue HEX #10396E.
Star, Text — White
Slim horizontal lockup in white — for use on dark or photographic backgrounds.
Star, Text, Slogan
Stacked lockup: star, NSBA text and the 'America's Small Business Advocate' slogan.
NSBA Formal Logo
The complete NSBA logo — star, text and lettering. The primary mark for formal use. The lettering and text of the complete NSBA logo are images; however, in instances of desired reprinting or for permitted reuse, the NBSA text options may be shown and are trademarked with Avenir Next LT Pro. Its blue color is HEX #10396E. The lettering of the ‘NATIONAL SMALL BUSINESS ASSOCIATION’ and America’s Small Business Advocate’ is Arial Nova Cond Light, and its blue color is HEX #11386E. The NSBA star, text with the top left corner of the ‘N’ removed, and lettering, together, are also trademarked. The ‘TM’ marker is shown in NSBA blue HEX #10396E in all instances.